French Kitsch III Café / TOUCH Architect

French Kitsch III Café / TOUCH Architect - Interior Photography, Kitchen, Arch, ArcadeFrench Kitsch III Café / TOUCH Architect - Interior PhotographyFrench Kitsch III Café / TOUCH Architect - Exterior Photography, Facade, ArchFrench Kitsch III Café / TOUCH Architect - Exterior PhotographyFrench Kitsch III Café / TOUCH Architect - More Images+ 22

  • Design Team: Setthakarn Yangderm, Parpis Leelaniramol, Pitchaya Tiyapitsanupaisan, Tanita Panjawongroj, Thanunya Deeprasittikul, Matucha Kanpai
  • Clients: Chanon Jeimsakultip, Anuchit Vongjon
  • Civil Engineering: Chittinat Wongmaneeprateep
  • Mechanical And Electrical Engineering: Yodchai Kornsiriwipha, Isarapap Rattanabumrung
  • Country: Thailand
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French Kitsch III Café / TOUCH Architect - Exterior Photography
© Anan Naruphantawat

Text description provided by the architects. The main design concept of French Kitsch is developed by interpreting its name, ‘French’ and ‘Kitsch.’ Apart from being a specialized French patisserie, the owner’s love for French bulldogs also comes as a brand identity, portraying a playful yet elegant image of the cafe. The design aims to enhance this image with the concept of ‘Kitsch,’ a form of art that appreciates imperfection through architectural elements and materials.

French Kitsch III Café / TOUCH Architect - Interior Photography, Stairs, Arch
© Metipat Prommomate
French Kitsch III Café / TOUCH Architect - Image 21 of 27
Design Process
French Kitsch III Café / TOUCH Architect - Interior Photography, Kitchen, Windows, Arch, Arcade
© Metipat Prommomate
French Kitsch III Café / TOUCH Architect - Image 25 of 27
Elevation and Section

The French cathedral is a primary reference to the design where rhythmic arches are developed. Instead of symmetrical arches, imperfect arches of different scales are used. The design started from a perfect rectangular mass, made imperfect by carving out imperfect arches on the first and inverted imperfect arches on the second.

French Kitsch III Café / TOUCH Architect - Interior Photography
© Metipat Prommomate
French Kitsch III Café / TOUCH Architect - Interior Photography, Arch
© Anan Naruphantawat

On the first floor, these arches embrace visitors with their antique yet modern looks, creating shadow along the path, and when light passes through the arched window, it creates a reflection on the floor, similar to cathedral glass. The oversized imperfect arch also creates a continuous space from the counter to the second floor, highlighting the full-function counter and allowing it to be seen from both floors. On the second floor, voids are carved into the inverted curves, allowing sunlight to enter.

French Kitsch III Café / TOUCH Architect - Exterior Photography, Beam, Arch, Column, Arcade
© Anan Naruphantawat
French Kitsch III Café / TOUCH Architect - Image 26 of 27
Section 01
French Kitsch III Café / TOUCH Architect - Interior Photography, Kitchen, Arch, Arcade
© Metipat Prommomate

Using textured concrete strengthens the concept of perfection of imperfection where the wall is not completely smooth. Still, it reflects the authenticity of the material, which can be beautiful by itself. Moreover, by using concrete as the main material, the furniture, decorations, and LED lights of green and pink are made outstanding, emphasizing the brand’s color identity and creating a strong, memorable image of the cafe.

French Kitsch III Café / TOUCH Architect - Exterior Photography, Facade, Arch
© Metipat Prommomate

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Project location

Address:Mueang Nakhon Ratchasima District, Nakhon Ratchasima, Thailand

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "French Kitsch III Café / TOUCH Architect" 27 Sep 2023. ArchDaily. Accessed . <https://www.archdaily.com/1007405/french-kitsch-iii-cafe-touch-architect> ISSN 0719-8884

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